The client's existing platform was archaic and lacked the intuitiveness required by modern users. Millennials, in particular, found the platform uninviting, leading to reduced engagement and poor conversion rates.

This was exacerbated by the dated branding that failed to resonate with the younger demographic.

The client's existing platform was archaic and lacked the intuitiveness required by modern users. Millennials, in particular, found the platform uninviting, leading to reduced engagement and poor conversion rates.

This was exacerbated by the dated branding that failed to resonate with the younger demographic.